What do tennis and dessert have in common? At Wimbledon, everything! Since 1877, strawberries and cream have been the unofficial snack of the tournament — and fans devour nearly 200,000 portions during the two-week event. That’s over 30 tonnes of strawberries and 7,000 litres of cream enjoyed courtside! It’s a simple indulgence that blends nostalgia, luxury, and the very essence of a British summer.

But don’t think this berrylicious tradition is confined to the All England Club — the strawberries and cream craze is spilling into home kitchens, café counters, and now… even the supermarket shelves.

M&S sent social media into a spin with their limited-edition Strawberries and Cream Sandwich. It’s part dessert, part snack, and 100% TikTok gold. Within days, it became the must-try bite of the summer. The takeaway? People love a twist on tradition — especially when it’s creamy, dreamy, and only around for a short time.

At Nic UK, we know just how powerful nostalgia-led flavours can be in driving seasonal sales. That’s why we’ve got a full line-up of premium strawberry products from Leagel and Fabbri.

Here’s what’s trending: 

🍓 Leagel Strawberry Variegato – Perfect for rippling into gelato or layering in semifreddo. 

🍓 Leagel Stickaway Strawberry – Ideal for coating gelato with real fruit texture. 

🍓 Leagel Strawberry Ripple – Great for a fruity swirl with vibrant colour. 

🍓 Leagel Strawberry Topping – Drizzle over desserts, waffles, or ice cream sundaes.

🍓 Fabbri Strawberry Mixybar – A syrupy base for summer frappes and drinks. 

🍓 Leagel Strawberry Extra – A flavour-packed base perfect for fruity gelato. 

🍓 Fabbri Strawberry I Delipaste – Ideal for consistent flavour in artisan production.

🍓 Fabbri Strawberry Marbling – For bold fruit flavour and vibrant colour. 

🍓 Fabbri Strawberry G Delipaste With Seeds – Real strawberry texture and flavour, made for standout scoops.

Whether it’s a classic strawberry cone, a sorbet swirl, or an indulgent cake sandwich – strawberry-based products remain one of the top-performing summer flavours across Europe. According to industry reports, sales of strawberry ice cream spike by up to 24% during June and July, often outperforming trend-driven flavours in terms of repeat purchases and customer loyalty.

From Wimbledon-inspired menus to playful product pairings, this is the moment to ride the strawberry wave. It’s more than a flavour — it’s a mood, a memory, and a movement.

So go ahead. Make strawberries and cream the trendiest tradition of the summer.

With love and gelato, *The Nic Team*