The ICA Exhibition at the Birmingham NEC was a fantastic event, and Nic UK was proud to be part of it! This year, we presented a stand that was not only eye-catching but also packed with exciting experiences, offering attendees a taste of what we do best. Our presence at the exhibition was a huge success, and we were thrilled to bring a range of highlights that created lasting impressions.

This year’s Nic UK stand was designed to be a true showstopper. The focal point of our exhibit was none other than “Colin the Cone,” our beloved cone mascot, who served as the perfect centrepiece. Surrounded by a stunning cone display, Colin brought a touch of fun and whimsy to the stand, captivating visitors and sparking great conversations. The unique and vibrant design of the stand caught the attention of many, and we were overjoyed to be awarded the prestigious Best Large Stand Award. This recognition was a testament to the hard work and creativity that went into curating a space that both entertained and informed.

Our very own Jean Pearce had a busy and impactful time at the exhibition. Jean participated in the ever popular "Ask the Experts" panel, offering her vast knowledge and experience to those with questions. Additionally, Jean had the honour of being a judge at the Ice Cream Tasting Champion of Champions competition, where she helped select the finest flavours from across the industry. Her involvement in these exciting activities allowed Nic UK to showcase its expertise and commitment to excellence.

As always, Nic UK brought a delightful range of ice cream flavours for attendees to sample and enjoy. Our stand featured a fantastic selection of options, with two standout flavours taking the spotlight: 

• Dubai Chocolate from Leagel: Rich, velvety, and indulgent—this flavour was a crowd favourite, offering a luxurious twist on traditional chocolate ice cream. 

• Buono from Fabbri: A creamy, nutty treat that combines the beloved flavour of the famous hazelnut chocolate with our premium ice cream base.

In addition to these favourites, we were thrilled to showcase some of Fabbri’s new launches that had everyone talking: 

• Crunchy Blueberry Yogurt: A perfect balance of tangy yogurt and crunchy blueberry swirls, this new flavour was a hit with visitors looking for a refreshing yet indulgent treat. 

• Lello: A fun and vibrant citrus ice cream that’s both zesty and creamy, offering a unique taste experience that delighted attendees.

Other flavours that received rave reviews included Leagel’s new Lemon Cookie and Chocolate and Orange Cremini, as well as showcasing their industrial Hazelnut, Almond and Gianduia. Visitors couldn’t get enough of these delicious creations, and it was clear that our ice creams left a lasting impression!

While the focus on our sweet treats captured much of the attention, we were also pleased to see strong interest in the industrial aspects of our business. Attendees engaged in meaningful conversations about our offerings for the industrial sector, and we were excited to connect with potential partners and clients looking to explore what Nic UK can bring to their operations.

One of the most memorable moments of the exhibition came when we had the honour of welcoming Alex Polizzi, the renowned hotelier and television personality, to our stand. She took the time to learn more about Nic UK and our exciting range of products. Of course, no visit would be complete without a cheeky selfie! Alex joined Colin the Cone and Mr. Bean for a fun photo op that perfectly captured the light-hearted spirit of our stand.

Overall, Nic UK’s time at the ICA Exhibition was a resounding success. From winning the Best Large Stand Award to engaging with industry experts and showcasing our world-class ice cream flavours, we couldn’t be happier with the outcome. The event was a fantastic opportunity to connect with old friends and new customers, and we look forward to continuing the conversations that began in Birmingham. Thank you to everyone who visited our stand and helped make this year’s ICA Exhibition one to remember. Stay tuned for more exciting updates as we continue to innovate and grow in the world of ice cream!

With love and gelato, *The Nic Team*